Wippi is the name of a creature that is said to be swimming in the waters of the Massawippi (“great deep lake” in Abénakis), a lake located in the Eastern Townships, near the headquarters of David Murphy et Cie.

Just like the creature, always looking for food in the smallest crevices and underwater caves of the “great deep lake”, our Wippi feeds in the remotest corners of oceans of data, to extract all its riches. Metadata and Big Data are his favourite dishes.

As a trawler capturing fish in its nets, Wippi casts a wide net and collects huge amounts of data. Wippi then analyzes this data and all royalties are extracted from it. The “beast”, as its colleagues call it, is a loyal and faithful creature, on whom one can always count.